Learning is the Key to Talent Attraction and Retention

It is no secret that when we continue to learn we continue to grow. By encouraging your employees to stay curious and invest in their skillsets, you will reduce the likelihood of burnout and turnover. The good news is that there are tons of professional development options out there – many of which can be accessed with minimal effort.



The best leaders and strongest employees know that learning does not end at graduation. They understand that it is an ongoing process, for all levels of an organization. In many cases, these individuals do not need to be coaxed or rewarded for learning, they seek out these opportunities on their own. However, when leadership supports the dedication to continually develop their skills, it shows them that they are valued.

An investment in professional development is really an investment in your company as a whole. The benefits include increases in the following areas: 

  • Talent attraction and retention
  • Productivity
  • Competency
  • Confidence
  • Innovation 
Besides these areas, there is also an increase in relevancy in the marketplace for both the employee and the organization. Conferences and seminars allow your teams to network with others in the industry. This can lead to learning more about what is new and exciting not only in the industry, but specifically with your competition

To make the most of your professional development investment, all your team members should have a say in what they participate in. It can be very beneficial to not have a one-size-fits-all policy when it comes to training. Allowing individuals to decide what types of learning they attend can have a multiplying effect. It gives the learner a sense of control over his or her personal and professional development, which will increase their investment and participation in the event. 

Whenever someone attends a conference or seminar, or completes a training program or course, have that person lead a meeting with their colleagues to discuss the most important concepts they learned. This creates a divide-and-conquer approach to professional development. It also helps the person who was in attendance to fully embody the learning twice, once in person and a second time when they share. 

Professional development is an important component to any talent management strategy. When you foster a culture of lifelong learning, you help increase retention, productivity, and innovation – this has benefits for both the individual employees as well as the company as a whole.
Gary Vice is sought out by leaders in Software and Services who recognize the need to attract the industry’s best talent.  Through Strategic Recruiting Partners’ extensive network of relationships, they are able to identify high level opportunities for well qualified candidates.  To discover how this process can benefit your job search, simply reply to this email or call Gary at 469.402.4008.